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Google Cloud
Melbourne
Launch

Google Cloud

Google Cloud approached us to create a 3D identity that captured the essence of Melbourne's culture while highlighting their commitment to the digital future of Australia and New Zealand, in order to launch their second-ever Cloud region in Australia.

Presentation Design
3D Modelling | Motion Design

We created a bespoke 3D visual identity that reflected the playful, origami-esque style of its sister launch events. Additionally, we developed a bold 3D animated launch video that lifted the energy of the audience and opened the show. We also crafted bespoke speaker content and a suite of marketing assets inspired by the main 3D visual.

Google Cloud Launch Melbourne | Kangaroo
Google Cloud Launch Melbourne | Melbourne Sketch
Google Cloud Launch Melbourne | Melbourne Base Render
Google Cloud Launch Melbourne | Melbourne Base Render with First Nations Signage
Google Cloud Launch Melbourne | Melbourne Landmarks
Google Cloud Launch Melbourne | Australiana 1
Google Cloud Launch Melbourne | Australiana 2

In collaboration with Campfire x, an Indigenous-Australian run strategy agency, we ensured that we created culturally accurate and considerate work. Their guidance led us to include Boon Wurrung and Wurundjeri markers, as well as their respective totems: Bunjil (wedge-tail eagle) and Waa (crow).

Google Cloud Launch Melbourne | Key Visual
Google Cloud Launch Melbourne | Melbourne Base Render with SignageGoogle Cloud Launch Melbourne | Flinders St Station Render - Text Super
Google Cloud Launch Melbourne | Animated Transitions 1
Google Cloud Launch Melbourne | Animated Transitions 2
Google Cloud Launch Melbourne | Slide Content - Iconography

The launch of Google Cloud Melbourne generated $3.2M of marketing sourced pipeline in under 2 weeks post-launch and 311 hot leads- 7x higher than the Google AUNZ event average.

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The campaign also received wide recognition on social media, garnering over 12M total impressions across Twitter, Linkedin and YouTube.

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​Got a big idea for your next event? Contact us to make an impact in Australia, APAC and beyond.

Google Cloud Launch Melbourne | Render - Ute
Google Cloud Launch Melbourne | Render -  Flinders St Station
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